25 min listen
Gary Briggs: An Experienced CMO And Board Member With Technology Chops Talks Marketing
FromCMO Confidential
Gary Briggs: An Experienced CMO And Board Member With Technology Chops Talks Marketing
FromCMO Confidential
ratings:
Length:
36 minutes
Released:
Sep 19, 2023
Format:
Podcast episode
Description
A CMO Confidential Interview with Gary Briggs, Petco and Etsy board member, formerly the VP of Google Marketing, and CMO of eBay and Facebook. Gary discusses how marketing has evolved since his days at Pepsi, the Cambridge Analytica event, why product marketing is so important in tech, and how he measured "trust and momentum" at Facebook . Key topics include managing privacy, why it's a "myth" that Google, Apple and Facebook don't do marketing, the fact that career success requires "recovery from failure," and why "skepticism is where to find the victory." Listen to the end to hear a great story about Mark Zuckerberg at Quantico.
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Learn more about your ad choices. Visit megaphone.fm/adchoices
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Sep 19, 2023
Format:
Podcast episode
Titles in the series (66)
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