In this episode, Jordan speaks with Jake Newbould from Piglet about what he's doing to lower his acquisition cost and scale campaigns massively during this time. They talk about how PR can bring referral traffic to your website and increase your page and domain authority. They also talk about why your ad creative and offer play an important role when running Facebook ads. They also go in-depth on lookalike audience and campaign budget optimization.Find out more about Jake from Piglet at:https://www.pigletinbed.com/https://www.instagram.com/pigletinbed/Optimize your product images:https://feedonomics.com/How Brands Grow by Byron Sharp:https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/1511383933Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Beatrice of Honeypot Co. here:https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline