&SONS clothing, founded by Phil James, is the brainchild of a group of like-minded craftspeople who make their living from taking and shaping superb visual imagery. That close attention to detail and style has now been applied to clothing. The brand is proud to support innovation while valuing the skills of artisans where hard-won expertise is passed on from one generation to the next. That’s why they take such care over the design and manufacture of their clothing, using only the finest natural materials combined with the greatest craftsmanship. These are garments built to stand the test of time. The &SONS project is the creation of a range of unique workwear clothing designed by and for craftspeople, artisan makers and creative pioneers in their chosen fields of endeavour. In this episode of the MenswearStyle Podcast we interview James Cowdale, Head of Brand at &SONS, and talk about how he came to be involved with launching a fashion label with award-winning photographer Philip James. Neither had worked with clothing before, but both had worked within the creative industries helping to launch other peoples’ brands. When James was asked to assist with the branding he quickly became obsessed with the brand and wanted to be more involved, which is where their partnership began. Our host Peter Brooker and James also chat about how the brand name was chosen, launching on Kickstarter, the target demographic, manufacturing in Britain, leveraging social media for growing brand identity, and their forthcoming workwear heritage range.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!