The goal at Bird is to make better eyewear for a better world. They're  reframing what really matters; people and planet.  They seek out or innovate the best sustainable materials for their frames, including certified woods, bio-based acetate, renewable cork and recycled aluminium. Every pair of Birds gives back through a Share Your Sun partnership with SolarAid, helping to distribute solar light to families in Zambia and Malawi, replacing the use of fossil fuel burning lamps. In 2020 Bird became the first B Corp Certified eyewear brand in the UK, verified to meet the highest standards of social and environmental impact, and balancing purpose with profit. In this episode of the MenswearStyle Podcast we interview Ed Bird, Founder of sustainable and ethical eyewear brand Bird Eyewear about his background and the founding story of his sunglasses and eyewear brand which he set up with his brothers. Our host Peter Brooker and Ed talk about financing the launch and growth of the brand, the affects of Covid-19, using virtual reality, product innovation and manufacturing, and how they will be growing the brand in 2023. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Our new store shop.menswear.style is now live!