Having worked in the menswear and tailoring industry for a combined 40 years, co-founders Cormac and Anthony knew things had to change. They wanted to re-establish what a modern menswear brand should be. A brand with a purpose, focused on the things that matter: quality, fairness and the environmental impact of what goes into our garments. The clothing industry accounts for over 10% of global carbon emissions. In addition to this, brands have altered consumer attitudes through fast fashion, prioritising profit margins over ethical production. We have lost transparency of where our garments are made and the conditions our workers have to endure. Alder & Green is about slowing down, about investing in one or two key wardrobe pieces and knowing where your garment has come from and how it has been produced. Whether it be your special wedding shirt or your go-to professional shirt for the new hybrid working week, they want you to feel like a true Alder Man - one who looks sharp and feels sharp.In this episode of the MenswearStyle Podcast we interview Cormac Folan, Co-Founder of Alder & Green about his industry background and how he launched his sustainable shirting brand in the midst of the Covid-19 pandemic. Our host Peter Brooker and Cormac talk about responsible manufacturing, raising capital, the importance of search engine optimization, BIOFUSION organic cotton, the importance of size profiling, brand loyalty, and their new London pop-store.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!