The Resort Co was founded in 2018 with the mission to craft the perfect vacation wardrobe with a focus on high quality, slow production and usage of the best and most sustainable materials. The artisan principles and high-quality mindset permeates the brand. Inspired by Scandinavian aesthetics and the notion of a never-ending Summer, the idea is to design sustainable resort wear that last season after season. They handpick the best materials and producers in Europe and all products are handcrafted by skilled artisans working in small family owned factories dotted around Italy, Spain and Portugal. Focusing on quality ahead of mass-production, they make timeless high quality products and select recycled materials when they can.In this episode of the MenswearStyle Podcast we interview Joakim Blom, Co-Founder of The Resort Co about the founding story of the brand which focusses on fashion for holidays.  After leaving the world of consultancy, the  co-founders self funded the brand and started out manufacturing handmade  leather flip flops  before moving on to polo shirts, swim shorts, espadrilles and sunglasses. Our host Peter Brooker and Joakim also talk about timeless fashion,  the design process, the importance of comfort, and using sustainable materials. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!