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Skincare Guru May Lindstrom on her Cult-Favorite “Blue Cocoon" Balm, Saying No To Retail and The Power of Small Batch Beauty

Skincare Guru May Lindstrom on her Cult-Favorite “Blue Cocoon" Balm, Saying No To Retail and The Power of Small Batch Beauty

FromBreaking Beauty Podcast


Skincare Guru May Lindstrom on her Cult-Favorite “Blue Cocoon" Balm, Saying No To Retail and The Power of Small Batch Beauty

FromBreaking Beauty Podcast

ratings:
Length:
57 minutes
Released:
Aug 30, 2023
Format:
Podcast episode

Description

In the spirit of slowing down – and soaking up every last bit of summer – this week we welcome May Lindstrom, organic skincare guru and founder of her eponymous luxury skincare line, May Lindstrom Skincare. May started crafting her addicting, aromatherapeutic concoctions from her kitchen back in 2008 – long before “clean” beauty was a buzzword. Today, beauty insiders covet her number one-selling “Blue Cocoon” balm, a magical blue tansy cure-all beloved by Tracee Ellis Ross and Sadie Sink, among others. In this week’s episode you’ll hear:How May’s self-described “Little House on the Prairie” upbringing inspired her connection to plants and nature, the bedrock of her brand todayHow the artisanal formulator went from living in her car in LA to training line chefs at one of Emeril Lagasse’s New Orleans’ hotspot restaurants to modeling – and ultimately, to respected skincare guruWhy May chose to pull her brand from top retailers in 2020 – essentially cutting her profit in halfThe reason May Lindstrom products have a “born on” date affixed to every labelWhat we can expect from the brand next Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302. For any products or links mentioned in this episode, check out our episode recaps on our website here: PROMO CODES:  When you support our sponsors, you support the creation of Breaking Beauty Podcast! The OuaiLive life your OUAI and get your fast fix for healthy-looking hair with their best-selling hair oil. Go to TheOuai.com and use code BEAUTY15 for 15% off any purchase. ConairIntroducing the new Curl Secret by Conair, your new favorite styling tool for effortlesscurls. It boasts customizable settings, multi-directional action and tangle-free tech – all at the push of a button. Shop Curl Secret by Conair, exclusively at Ulta.*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*Hosts: Carlene Higgins and Jill DunnTheme song, used with permission: Cherry Bomb by Saya
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Released:
Aug 30, 2023
Format:
Podcast episode

Titles in the series (100)

Behind every best-selling beauty product, there's a damn good story. Two longtime magazine beauty editors, Jill Dunn and Carlene Higgins, chat about the breakthrough beauty products lining store shelves, and how they came to be. In this bi-weekly segment, we talk to the industry’s most genius founders, and find out how they broke into the biz, with a little beauty idea that blew up into a million-dollar success story. Find out which products beauty editors and insiders really hoard, while hearing the struggles and successes behind the world's buzziest beauty brands. Plus, every other week, we deliver the #TheGlowDown on the best new products worth the spend, and chat with industry insiders on the latest hot topics in hair, makeup and all things skin. Co-Creators: Carlene Higgins and Jill Dunn Find us on Apple Podcasts, Google Play, Stitcher, ACast, PocketCasts and more Join the Breaking Beauty Podcast conversation: Instagram.com/breakingbeautypodcast Twitter.com/BreakingBtyPod www.facebook.com/BreakingBeautyPodcast Theme Music used with permission, courtesy of Saya.