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Ep. 17 Deciem and The Ordinary Founder Brandon Truaxe

Ep. 17 Deciem and The Ordinary Founder Brandon Truaxe

FromBreaking Beauty Podcast


Ep. 17 Deciem and The Ordinary Founder Brandon Truaxe

FromBreaking Beauty Podcast

ratings:
Length:
49 minutes
Released:
Jan 10, 2018
Format:
Podcast episode

Description

In our latest, by-popular-demand episode, we bring you #Deciem mastermind Brandon Truaxe, who has shaken up the beauty world with his ‘Abnormal Beauty Company." In this episode, we unravel the origin story behind Deciem and The Ordinary. Brandon walks us through his zig-zag trajectory to bad boy fame, starting with his dramatic exit from a high school job, his first career path, and what led him to switch gears entirely before launching Deciem, the parent company of nine spin-off brands (and counting!) that include The Ordinary, NIOD, Hylamide, Fountain and more. Unplugged and completely unfiltered, Brandon reveals the real deal struggles behind beauty start ups, coming clean on the past companies he walked away from and who his friends and enemies are in business. And finally, learn which products have been “life-changing” to The Ordinary’s legions of fans, and what they can look forward to in helping to de-code which skincare regimen is right for them. We also got the scoop on two majorrr innovations that we can all look forward to next. Hosts: Carlene Higgins and Jill Dunn Audio production: Olivia Nashmi Theme song: Cherry Bomb by Saya Subscribe to us here: iTunes: goo.gl/oKyjFx Soundcloud: goo.gl/xUXC3v Stitcher: goo.gl/5d8oFX Google Play: goo.gl/cDpMwT Get social with us and let us know what you think of the episode! www.Breakingbeauty.ca - Check our blog for all products mentioned. www.Instagram.com/breakingbeautypodcast www.Twitter.com/BreakingBtyPod www.Facebook.com/BreakingBeautyPodcast
Released:
Jan 10, 2018
Format:
Podcast episode

Titles in the series (100)

Behind every best-selling beauty product, there's a damn good story. Two longtime magazine beauty editors, Jill Dunn and Carlene Higgins, chat about the breakthrough beauty products lining store shelves, and how they came to be. In this bi-weekly segment, we talk to the industry’s most genius founders, and find out how they broke into the biz, with a little beauty idea that blew up into a million-dollar success story. Find out which products beauty editors and insiders really hoard, while hearing the struggles and successes behind the world's buzziest beauty brands. Plus, every other week, we deliver the #TheGlowDown on the best new products worth the spend, and chat with industry insiders on the latest hot topics in hair, makeup and all things skin. Co-Creators: Carlene Higgins and Jill Dunn Find us on Apple Podcasts, Google Play, Stitcher, ACast, PocketCasts and more Join the Breaking Beauty Podcast conversation: Instagram.com/breakingbeautypodcast Twitter.com/BreakingBtyPod www.facebook.com/BreakingBeautyPodcast Theme Music used with permission, courtesy of Saya.