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Ep. 19 Invisibobble Co-Founder Sophie Trelles-Tvede

Ep. 19 Invisibobble Co-Founder Sophie Trelles-Tvede

FromBreaking Beauty Podcast


Ep. 19 Invisibobble Co-Founder Sophie Trelles-Tvede

FromBreaking Beauty Podcast

ratings:
Length:
35 minutes
Released:
Feb 7, 2018
Format:
Podcast episode

Description

Meet today’s version of the scrunchie, the Invisibobble! But you probably don’t need an introduction, you probably have one in your hair right now. Or maybe your daughter is wearing one of the telephone cord-looking hair holders, or your spin instructor, or that cute girl with the loose bun across the subway aisle. Last year, four million units of Invisibobble were sold worldwide, that’s eight spiral slinkies per minute. Now meet the inventor of The Invisibobble, Sophie Trelles-Tvede, who was an 18-year-old university student when she dreamed up the idea, fresh from a dorm party (been there!). The co-founder approached her friend, Felix Haffa, and with their combined savings of $4,000, launched a massive beauty brand. But just how did their ages work to their advantage? You may be surprised to hear that social media had zero to do with it. You might also enjoy hearing about the time that their ages definitely did not work in their favour during one of their early business deals (don't worry, they got theirs). Hosts: Carlene Higgins and Jill Dunn Audio production: Olivia Nashmi Theme song: Cherry Bomb by Saya Join our Facebook group: https://www.facebook.com/groups/1401081996684767/ Subscribe to us here: iTunes: goo.gl/oKyjFx Soundcloud: goo.gl/xUXC3v Stitcher: goo.gl/5d8oFX Google Play: goo.gl/cDpMwT Get social with us and let us know what you think of the episode! www.Breakingbeauty.ca - Check our blog for all products mentioned. www.Instagram.com/breakingbeautypodcast www.Twitter.com/BreakingBtyPod www.Facebook.com/BreakingBeautyPodcast
Released:
Feb 7, 2018
Format:
Podcast episode

Titles in the series (100)

Behind every best-selling beauty product, there's a damn good story. Two longtime magazine beauty editors, Jill Dunn and Carlene Higgins, chat about the breakthrough beauty products lining store shelves, and how they came to be. In this bi-weekly segment, we talk to the industry’s most genius founders, and find out how they broke into the biz, with a little beauty idea that blew up into a million-dollar success story. Find out which products beauty editors and insiders really hoard, while hearing the struggles and successes behind the world's buzziest beauty brands. Plus, every other week, we deliver the #TheGlowDown on the best new products worth the spend, and chat with industry insiders on the latest hot topics in hair, makeup and all things skin. Co-Creators: Carlene Higgins and Jill Dunn Find us on Apple Podcasts, Google Play, Stitcher, ACast, PocketCasts and more Join the Breaking Beauty Podcast conversation: Instagram.com/breakingbeautypodcast Twitter.com/BreakingBtyPod www.facebook.com/BreakingBeautyPodcast Theme Music used with permission, courtesy of Saya.