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Calling all sustainable fashionistas – this conversation is for you! In this episode, Amanda Hsieh talks with Graham Stewart, EVP for FIBRE52™. Graham is an international textile and apparel production and brand specialist working with world-class organizations. For the past two years, Graham has developed and patented a more sustainable bleach and dye process that results in higher-performance cotton. Fibre52 provides environmentally-kind and cost-conscious cotton processing  with a global application.
Listen as Amanda and Graham discuss the advancements in the production process for raw cotton to its finished product. Graham grew up in a textile town, and his house was connected to a mill. Who better to bring sustainable solutions to textile production? Interest in sustainable fashion is often focused on what happens after the garment is purchased. Fibre52 has disrupted the centuries-old textile industry by creating a new process that  saves water, energy, and time by up to 50%. They are transforming the bleaching process by replacing heavy chemicals with bio-based products. Fibre52’s advancements are supported by research and lab testing, including a Life Cycle Assessment (LCA), which Amanda reminds us is a powerful tool for quantifying the environmental benefits of any new innovation.
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Episode Resource Links
Graham’s LinkedIn: https://www.linkedin.com/in/simonfischweicher/
Fibre52 LinkedIn: https://www.linkedin.com/company/fibre52/
Twitter: @Fibre52 https://twitter.com/fibre52
Instagram: @fibre.52 https://www.instagram.com/fibre.52/
Facebook: Fibre52 https://www.facebook.com/profile.php?id=100083402797701