SmileDirectClub is an oral care company that exists to help more people realise the life-changing potential of their smiles. They're the creators of the first teledentistry platform for teeth straightening, and now also offered directly via dentists’ and orthodontists’ offices. With their cutting-edge technology and vertically integrated model, they are revolutionising the oral care industry, from clear aligner therapy to affordable, premium oral care product line.In this episode of the MenswearStyle Podcast we interview David Cran, Vice President UK, Ireland & Iberia at SmileDirectClub about the story and mission of the company which has an aim to give people a more affordable option for premium oral care to straighten teeth and improve confidence. Customers can start their journey entirely online or visit a physical store. Everyone is assigned a dental professional and given a 3D impression of how their new smile will look in 4-6 months. Our host Peter Brooker and David also talk about how clear aligners work, the brand's smile guarantee,  and working with influencers. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!