31 min listen
Fashion Month Edition: Susan Fang on leveraging AI for her London Fashion Week show
Fashion Month Edition: Susan Fang on leveraging AI for her London Fashion Week show
ratings:
Length:
30 minutes
Released:
Sep 15, 2023
Format:
Podcast episode
Description
It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event.
In this episode, we sit down with Susan Fang, founder of her namesake fashion brand, which will be debuting its spring collection during this season's London Fashion Week. With headquarters in China and the U.K., the brand — best known for pastel ruffled gowns — moved its focus to the Chinese market when China's lockdowns last year left the designer stranded. Now, the brand is back to its international outlook with a renewed focus on sustainability and technology. Ahead of her show, Fang discusses why she prioritized AI, and why balancing technology and creativity is a challenge for designers. She also talks about her collaboration strategy, having teamed with brands including Nike, Zara and Crocs.
In this episode, we sit down with Susan Fang, founder of her namesake fashion brand, which will be debuting its spring collection during this season's London Fashion Week. With headquarters in China and the U.K., the brand — best known for pastel ruffled gowns — moved its focus to the Chinese market when China's lockdowns last year left the designer stranded. Now, the brand is back to its international outlook with a renewed focus on sustainability and technology. Ahead of her show, Fang discusses why she prioritized AI, and why balancing technology and creativity is a challenge for designers. She also talks about her collaboration strategy, having teamed with brands including Nike, Zara and Crocs.
Released:
Sep 15, 2023
Format:
Podcast episode
Titles in the series (100)
Rachel Zoe: Being a designer today means 'navigating the noise': Rachel Zoe launched her brand in 2011, as direct-to-consumer businesses were booming online. But even though she already had a following from her time spent working as a celebrity stylist and sending out her then-newsletter, The Zoe Report (now a... by The Glossy Podcast