It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event.
In this episode, we sit down with emerging designer Jackson Wiederhoeft, whose training includes Parsons School of Design and three years under Thom Browne. Like Thom Browne’s, Wiederhoeft's collections are decidedly theatrical, whimsical and, therefore, perfectly suited to a runway. He discusses the importance of taking part in New York Fashion Week, as well as the business perks of his recent honor of being named an interim CFDA member.