The  Stenströms story began in 1899 when the Swedish tailor August Stenström found himself overwhelmed with orders. His reputation as an outstanding shirt fashioner had spread in town. All the elegantly dressed men in Helsingborg wanted one of his masterpieces, and Stenström found it hard to keep up. To meet the needs of his sophisticated clients, he decided to build a shirt factory. Under Stenströms’ strict supervision, a larger number of quality shirts could now be produced. With time, his business flourished, and word spread far and wide. Still today Stenströms is internationally renowned for its pristine quality. Using only the best fabrics and trims, they craft classic and contemporary clothing. The perfect fit and feel based on 120 years of sustainable craftsmanship.In this episode of the MenswearStyle Podcast we interview Peter Jüriado, Head of Design at Stenströms about his career working within the fashion industry and his roles at the company. Peter Brooker and Peter Jüriado talk about the long history of the brand, how new collections are launched, why linen shirts are trending, visiting Italian mills, how Covid-19 has affected trade, brick-and-mortar stores, and being inspired by cinema.  Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!