Monokel Berlin is the made to measure tailor for the new generation of suits, shirts, coats and chino trousers. The three co-founders are convinced that every man should have access to high quality and perfectly fitted clothing. The brand aims to provide apparel which feels like a second skin. Their garments won't cost you a fortune but will certainly emphasise your personality. Today you will find their stores in Berlin, Munich and Riga.In this episode of the MenswearStyle Podcast we interview Monokel Berlin Co-Founder Alexander Davaroukas about his working background and the founding story of the brick and mortar focused men's tailoring brand.  After a personal frustration of not being able to successfully guide Berlin-based tailors towards the type of look he wanted, he decided to combat this by starting a made to measure business with his friends. Our host Peter Brooker and Alexander also chat about educating men on clothing, how the consultation process works, and making garments suitable for all occasions. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!