The Shirt Society, founded by Matt Bird, brings you the highest quality men's wardrobe essentials, delivered only when you need them. With a subscription service model, they aim to deliver the best shirts, polos and tees every month. Customers can easily skip or cancel at any time. Plus, for a limited time - your first shirt's on them.In this episode of the MenswearStyle Podcast we interview The Shirt Society Founder Matt Bird about the brand tagline of 'life without the shopping', and targeting customers who like to look good but hate shopping. It was 2 years ago when Matt spoke to the loyal customers of his previous menswear venture which brought him to the idea for this new concept. He then reached out to his LinkedIn contacts to promote it and to capture early sign ups which helped to fund the first stock purchase. Our host Peter Brooker and Matt also chat about angel investors, how a clothing subscription model works, the process of designing the garments, and what a typical day is like for a startup founder.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!