SANVT is not conventional. Their mission is to develop a collection of high-quality clothing essentials. When designing products, they remove everything that doesn’t add value and invest in what does. They offer true luxury essentials, priced below standard retail pricing. They don’t charge high mark-ups because they simply don’t have to. Unlike most high-end brands, SANVT are committed to offering the very best quality at the very best prices. They have cut out the middlemen, kept their distribution model lean, and by selling online from their warehouse in Germany, they’re able to keep markup at 2-3X rather than the 6-8X industry standard. Each step of their process aims to disrupt the status quo of the fashion industry, bringing you the best of the best, without the inflated pricing. SANVT do not follow fashion fads and they don’t create new designs each season. Instead they offer a permanent, all-year timeless collection. This means that they can dedicate more time to rethinking every detail of their essential garments. Products will not only last through wear and tear but survive the changing tides of fashion trends. SANVT has a vision to minimise the environmental impact of their manufacturing processes, and they offset all production related emissions by actively supporting local forest protection programmes.In this episode of the MenswearStyle Podcast we interview Benjamin Heyd, Co-Founder of SANVT about how he and his brother started the brand in 2018 with the simple idea of making the perfect t-shirt. After working for large global fashion/footwear companies that were inefficient and profit margin focused, Benjamin had the urge to start his own clothing brand that would be sustainable and inspired by contemporary design. Our host Peter Brooker and Benjamin also chat about the meaning of the brand name, the challenges of finding production partners, why they're focused on being a lean company, and giving customers their perfect sizing through a dedicated web size finder tool.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!