Velasca transcend the ever-changing trends of fashion to deliver a timeless style that values tradition — like the time-honoured secrets passed down from a father to his son. Their shoes are made with passion and unique Italian expertise, ensuring your shoes will last a lifetime. This brand believes high quality craftsmanship should be accessible to all. And, by leveraging innovations with online shopping, they’re able to cut out the middle-man and connect artisans to customers. This is a story about a passion for Italian craftsmanship, and about dreamers who decide to jump in on a new adventure. It all started with the research stage. The co-founders quit their jobs and went looking for the very best footwear district in Italy. This search took them to the region of Marche: where the whole urban fabric is built on shoes, from generation to generation. While fashion changes every season, Velasca offer a timeless style that represents a refined, Italian elegance. They are inspired by classic lines, and pay meticulous attention to detail. In this episode of the MenswearStyle Podcast we interview Enrico Casati, Co-Founder of Velasca about the founding story of his men's direct-to-consumer shoe brand. The initial plan was to operate exclusively online but he quickly realised physical stores were the best way to showcase the quality of their product to customers. Our host Peter Brooker and Enrico also talk about engaging with community, brand philosophy, social media advertising, Italian shoemaking, life after Covid-19, and their new London store on Chiltern Street in Marylebone.Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the showOur new store shop.menswear.style is now live!