This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Mike France, the Co-Founder and CEO of Christopher Ward Watches. The two start the show by reminiscing about the early days of ABTW and how Ariel first learned about the brand. Ariel talks about how he saw Christopher Ward totally embracing ecommerce at the time, when other brands were ignoring it. He also compliments the brand on how he has always seen a continuous cycle of growth in the quality of the brand year after year, and Mike shares how the brand is always aiming to improve. The two discuss the difference between a customer's interest in the extrinsic value of watches compared to intrinsic value of them, and how they see the former changing into the latter more recently. Mike talks about their target audience and how Christopher Ward does, or actually doesn't attempt to market to them. Ariel draws parallels betweens someone's profession and their success and the values that they may look for in a watch brand or their desired timepiece. As the conversation comes to an end Ariel asks Mike what it is about Christopher Ward as a company that has provided him with the mindset he has about open and transparent communication with their customers, and Mike elaborates on how they are breaking down the fourth wall for them. To stay updated with Mike and Christopher Ward:Instagram @ChrisWardLondon - https://www.instagram.com/chriswardlondon/ Christopher Ward Watches - https://www.christopherward.com/int/home Twitter @ChrisWardLondon - https://twitter.com/ChrisWardLondon To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!