This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Ben Gallagher, the Co-Founder of Luxe Collective Fashion. To start the show Ben actually has Ariel give us the rundown on his perception about TikTok, and Ben lays out some of the more unique aspects of the platform and what it can do for companies today. They dive into what benefits utilizing the platform from a business marketing aspect has for companies, and how Ben has used TikTok and content creation in regard to Luxe Collective. The two then give their opinions on what is the true definition of the term “Luxury”, and Ben asks Ariel what he is looking for when he is determining the true value of a watch. They speak on the similarities and differences of the watch industry vs the fashion industry, and what some of the inner working aspects of each industry are. Ariel brings up his opinion on the title of “Influencer” and the integrity of what they are promoting, and Ben gives us his view on how authenticity while being an influencer can result in a massively loyal fan following that brands could learn from. Bouncing between the topic of Luxury, to the marketing effect that content creation can have for brands, this episode is a must listen for anyone interested in the world of luxury during the modern social media age. To stay updated with Ben and Luxe Collective:Website - https://luxecollectivefashion.com/ LinkedIn - https://www.linkedin.com/in/ben-gallagher-677352236/ Instagram @LuxeCollective - https://www.instagram.com/luxecollective_/ To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!