This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by another return guest, Barry Cohen the CEO and Founder of ProTek Watches, and the Managing Partner of Time Concepts LLC. To start the show Ariel and Barry talk about how ProTek is doing currently, and the changing dynamic of retail that has occurred over the last couple of decades that has affected smaller brands. They talk about how internet shopping has changed the outlook of consumers to a view of not always needing to try something in person before buying it, and how that can be a crutch for brands to get over when trying to sell their products online and in retail. Ariel and Barry dive into the customer base and different uses of ProTek watches, and how they are used in active lifestyles such as the armed forces, and professional sports. To stay connected with Barry:- Instagram @ProTekWatches- https://www.instagram.com/protekwatches - Website - https://protekwatch.com/ - Website - https://timeconcepts.net/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!