This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Awenate Cobbina, the CEO of Bedrock Manufacturing and Interim CEO of Shinola. Ariel dives right into Awenate’s work history and they give a list of some of the brands that he has either been CEO of or played a major role in. The two also talk about what ties everything together at Awenate’s two current companies, Bedrock and Shinola. Awenate then dives into how Shinola’s original goal was to help create jobs in the heart of America based off the passions of its creator, Tom Kartsotis, and how Awenate is honoring that goal while trying to also progress the company even further into more goals and aspirations. Ariel asks about the manufacturing of watches and if it is the “ultimate challenge” within today's industrial complex, and also asks Awenate about the best way to defend or explain the reason behind higher prices to the customers and the marketing challenge behind that. Ariel also wants to know from Awenate what he is looking to learn from his customers and stores when he is visiting the retail spaces and getting a hands-on experience. The two jump back to Shinola’s roots and how the journey may have changed since its inception, but also on how Shinola is always aiming to bring American culture into their watch designs and the stories behind them. To stay updated with Awenate and Oris:Shinola - https://www.shinola.com/ Instagram @Shinola - https://www.instagram.com/shinola/ Twitter @Shinola - https://twitter.com/shinola To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!