This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Sebastien Chaulmontet, Head of Innovation at Sellita, where they develop more mainstream movements for a large number of brands. They start the show talking about how he came into the industry in a non traditional way, and how having patents played a part in his entry. The two talk about why Sebastien likes working for movement companies as opposed to just watch brands, and how he sees the relationship between watch brands and movement manufacturers going forward. They touch on innovation in the movement industry currently, and the current state of volume and demand. They deconstruct the marketing campaign that Apple did around the launch of the Apple Watch and how that grew interest in the product amongst many demographics, and what the watch industry could learn from observing.  To stay updated with Sebastien and Sellita:Website - https://www.sellita.ch/index.php/en/To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!