This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Borys Khudomaka, the Founder of Zinvo Watches. To start the show Ariel has Borys dive into their accessible price point that they have had since their inception and why they want to be a combination of a watch and an affordable fashion accessory at the same time. The two talk about the change of Instagram and its reach over the past decade and how it helped Zinvo scale to the brand that they are now. Ariel asks about where the inspiration for the brand and the first pieces came from, and what kind of store he would like to see Zinvo watches be sold in. They look at the purchase of MVMT by Movado, and how Zinvo can combat the issue of gaining repeat sales from customers.  Borys gives a timeline for when we can expect product ranges to be refreshed, and where he sees the business and brand headed over the next five years. To stay connected with Borys and Zinvo Watches:- Website - https://zinvowatches.com/ - Instagram @Zinvo - https://www.instagram.com/zinvo/ - LinkedIn - https://www.linkedin.com/in/boryskhudomaka/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!