This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined live in person by Matthias Breschan, the CEO of Longines. They start the show talking about what Covid showed Matthias about the importance of the internet and the digital space in the watch industry, and how brick and mortar is still important today as well. Ariel and Matthias discuss what it was like for Matthias to step into the CEO role at Longines, the history behind the brand, and what we can expect from Longines going forward with him at the helm.To stay updated with Matthias and Longines:- Website - https://www.longines.com/- Instagram @Longines - https://www.instagram.com/longines/- Twitter @Longines - https://twitter.com/longines- YouTube - https://www.youtube.com/user/longineswatchesTo check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!