This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Hakim El Kadiri, the Founder of Elka Watch Co. Ariel and Hakim start the show talking about the inspiration of the brand name being Hakim’s childhood nickname, and Ariel dives into the brand's latest collaboration with Ace Jewelers. They talk about how the exclusive four pieces in the Diversity Series celebrate diversity by having each watch use a different numeric script for showcasing the numeric values on the dial. Ariel asks Hakim what he learned from collaborating with Ace Jewelers, and what it was like creating custom watches for movies on short time frames when he was head of production for Hamilton watches. Hakim talks about how his corporate experiences with his past positions in major brands helped him calculate a more formulated approach to founding his own watch brand in Elka Watches. To stay connected with Hakim and Elka Watch Co.:- Website - https://www.elkawatch.ch/ - Instagram @Elkawatchco - https://www.instagram.com/elkawatchco/ - LinkedIn - https://www.linkedin.com/company/elka-watch-co/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!