This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Peter Cho, the Creative Director and Co-Owner of Jack Mason Watches. The two start the show trying to define the company and brand, and also why so many successful brands today are actually names of people. Ariel and Peter dive into what it takes from a design standpoint to create something truly original, and how the gap between the last generation of watch designers and the new designers today could be bridged. Ariel brings up the notion of a “brand” altogether, and Peter elaborates on what it means practically to be “Building your brand”. To stay updated with Peter and Jack Mason Watches:Instagram - @Jackmasonbrand  - https://www.instagram.com/jackmasonbrand/Tiktok- @Jackmasonbrand- https://www.tiktok.com/@jackmasonbrand Youtube - https://www.youtube.com/c/JackMasonbrand Website - https://jackmasonbrand.com/ To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!