This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Mike France, the Co-Founder and CEO of Christopher Ward Watches as well as the Co-Founder of the Alliance of British Watch and Clock Makers, as well as Roger Smith who is the Chairman of the Alliance. To start the episode Roger gives us an introduction to the Alliance and what their mission is, as well as what British watchmaking means today. Mike talks about different industries in the UK that the watchmaking industry in the country could look at that could help lead to high level technological advances in watchmaking for the UK. They both give their advice and insight to an industry that is trying to re-industrialize as Ariel puts it, and how collaborations between companies can affect the industry. As the show comes to an end Ariel has our guests lay out some of the next steps for the Alliance and how you can become a club member. To stay updated with Roger, Mike, and The Alliance of British Watch and Clock Makers:Instagram @Britishwatchmakers - https://www.instagram.com/britishwatchmakers/ Website - https://britishwatchmakers.com/  Twitter @Britwatchmakers - https://twitter.com/britwatchmakers To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!