This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Michael Pearson, Brand Director at Zodiac Watches. To start the show the two talk about Michaels’ time away from the watch industry years ago, and how he would consider himself different now as he re-enters the watch industry as opposed to before. Ariel has Michael talk about some of the practices and things he would tell people from around the world when he is trying to describe the American watch market, and what Americans are actually like. They dive into what it actually means to be working hard in the watch industry, and what it is like working for Zodiac under the Fossil Group company. Michael talks about some of the ways he plans on expanding and amplifying the brand, and how important their price point is to their business model. To stay updated with Michael and Zodiac Watches:Instagram - @Mikepearson6 - https://www.instagram.com/mikepearson6/ Website - https://www.zodiacwatches.com/ To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!