This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Küffer, the Founder and CEO of Norqain. Ariel and Ben start the show by talking through Jean-Claude Biver uniting with Norqain as an advisor to the board, and what the initial conversations between Ben and Jean-Claude were like. Ariel dives into the first watch that has resulted from this new partnership and what inspired them to make this shock resistant mechanical watch. As they talk about this new high-performance sports watch, which is called the Wild One, Ariel has Ben elaborate on their ground-breaking new material featured in their special case concept, NORTEQ. Ariel has Ben talk about his goals with the brand over the next few years, and how a brand’s relationship with suppliers can go hand in hand with the rising costs of manufacturing as the brand’s grow in their success. The two talk about the younger watch collecting generations and how they relate to the “Swiss Made” term today, and what the industry can do to help educate the younger generations of today on what the term’s true value has always been. To stay connected with Ben and Norqain:- Website - https://www.norqain.com/ - Instagram @Norqain - https://www.instagram.com/norqain/ - X (Twitter) @NorqainWatches - https://twitter.com/norqainwatches SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!