33 min listen
S05 E04: Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive
S05 E04: Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive
ratings:
Length:
32 minutes
Released:
Dec 21, 2021
Format:
Podcast episode
Description
Scott Kerr sits down with Gareth Dunsmore, Chief Marketing Officer at British luxury supercar maker McLaren Automotive to discuss how the brand combines hand-built and high-technology to uniquely position itself to a wide range of wealthy customers in an ever more crowded space, plans for engaging younger audiences using NFT collectables, gaining a strong female following and signing its first-ever female racing driver. Gareth also talks about McLaren's in-house bespoke division for customizing cars, programs for maintaining a strong brand connection to its customers, and its popularity in China. Plus: Building supercars for the EV era
Featuring:
Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive (cars.mclaren.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Linktree: linktr.ee/scottkerr
Don't forget to subscribe, rate, and review!
Featuring:
Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive (cars.mclaren.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Linktree: linktr.ee/scottkerr
Don't forget to subscribe, rate, and review!
Released:
Dec 21, 2021
Format:
Podcast episode
Titles in the series (100)
S01 E05: Anubh Shah, CEO & Co-Founder of With Clarity: Anubh Shah, CEO and co-founder of With Clarity, talks with Scott Kerr about how his direct to consumer home try-on engagement ring company has disrupted the whole experience of shopping for an engagement ring. Recently ranked at #3 on Crain's Fast 50 and by The Luxury Item with Scott Kerr