The Behind The Bike series aims to open the doors to bike brands and, introduce you to the people who help bring specific bikes to the market. On this episode I chat with three members of Canyon's product development and marketing team to find our more about the start to finish journey of a new bike model. First on the podcast I was joined by Daniel Oster, Director of the gravity product range who explains his day to day job, keeping an eye on marketing trends and bringing a new bike to market. Moritz Stroer explains the development of Canyon's 'shapeshifter' technology and Jack Noy discusses how important Canyon's UK HQ is to support customers, arrange demo events and UK specific marketing. Episode links:- Inside Canyon by Bike Radar https://www.youtube.com/watch?v=6KepKZ80DCM The all new Canyon Strive by GMBN https://www.youtube.com/watch?v=4F0rjzzBgZA Follow Canyon:- Web - www.canyon.com Instagram - @Canyon Facebook - Canyon Twitter - @canyon_bikes www.hktproducts.co.uk Instagram, Facebook, Twitter