Nicolas O’Connor of Apotheke (say that one out loud) sits down with the band to talk about building a distinctive brand identity, being an OG cocktail bar down an odd little side alley in Chinatown, and the relative merits of lighting your bartop on fire. How do you take someplace iconic and make sure that spirit doesn’t get lost when you move to a new locale? Tune in to find out! Plus, Sother is bitter again! He’s launching a new bitter experience with Shaker & Spoon, check it out here. Photo Courtesy of theiiagency.Don’t forget to click SUBSCRIBE and RATE the show if you can. ??Join us each week as industry leaders, Damon Boelte and Sother Teague, sit down with a wide range of hospitality and spirits experts from around the world to discuss everything that impacts our business. FOLLOW US ON INSTAGRAM:Damon Boelte @DamonBoelteSother Teague @CreativeDrunkGreg Benson @100ProofGregSpeakeasy Podcast @SpeakeasyPodcastFOLLOW US ON TWITTER:Sother Teague @CreativeDrunkSpeakeasyRadio @SpeakeasyRadioHeritage Radio Network is a listener supported nonprofit podcast network. Support The Speakeasy by becoming a member!The Speakeasy is Powered by Simplecast.