**This episode is brought to you by MuteSix, and Yotpo**   “Curate what people want” that's the Auralie goal. In part 2, Tessa Jennifer, Founder of Aurelie tells you can never be 100% sure in her job but learning from mistakes makes you better. She studies brands and picks individual styles beforehand. Tessa shares stories about customers who come to them not just because of clothes but also their values. Auralie’s blog also features creative people in the industry. She suggests going to the new arrivals section of their website for fresh styles. They also have a list of designers and best-selling collections for every week. Auralie started with clothing and jewelry. Right now, they are expanding to shoes, too. Being on social channels like Instagram and Pinterest helped them reach more customers. Here she talked about: * How she chooses cloth pieces * Auralie's values * Building a community * Opportunity to expand * How she got the word out at the start Join Ramon Vela and Tessa Jennifer as they break down the inside story on The Story of a Brand. For more on Auralie, visit: https://auraliestudio.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.