As the snow has started to fall, the summer rush to the outdoors continues into the mountains. With this large influx of new participants, there is a concern for snow safety amongst the industry. Fortunately, Mammut is no stranger to promoting safety in the outdoors.  Founded 158 years ago in Switzerland, the brand has born when Kasper Tanner started making ropes for mountaineers.   Maddie Petry is the Marketing Director for the North American division of the company. In this episode, she talks about how they are working to educate these new consumers on outdoor safety all while still engaging with their core brand evangelists and sticking true to their long-term goals for the brand.    From the episode:   "I think where our challenge is, is being at the top of the mountain and coming down the mountain to these people who are just getting into these sports."   "It's always scary to take a step back and say, hey we need to look at this from a smaller scale, a more impactful scale to set up for long-term growth."   "I think the challenge is playing the long game. It's easy for brands to really think [short term]. For us, it was a process of creating a space for our community to come to us."   Follow Maddie and Mammut: @mammutna @mads_petry   Episode Sponsored By: Darby Communications https://www.darbycommunications.com/ @darbycomm   Produced by: Port Side Productions @backcountrymarketing @portsideproductions @coleheilborn