23 min listen
#33: Magnolia Bakery CMO Eddie Revis | Inside the Sweet Mind of a CMO
#33: Magnolia Bakery CMO Eddie Revis | Inside the Sweet Mind of a CMO
ratings:
Length:
27 minutes
Released:
Feb 6, 2023
Format:
Podcast episode
Description
Magnolia Bakery is a popular destination in New York City, and it's common to find residents and tourists lining up to buy perfectly iced cupcakes and other sweet treats. Now, CMO Eddie Revis is helping turn Magnolia Bakery into a global D2C brand. Magnolia’s Breakfast Loaves video, a remake of comedian Liam Kyle Sullivan’s early YouTube hit, Muffins, went viral, immediately landing with millennial targets. Revis does it, in part, by daring his creative teams to pitch their craziest ideas. It’s no surprise that his career spans agencies, starting with a high-school internship, and big brands, such as Chobani. In this episode you’ll learn:If you have an idea that could be unstrategic but it’s wild and awesome, share it anywayThe great thing about the agency side is you get to focus on impactAs a client, you think about impact and the repercussions that making that decision is going to have across the businessIf you really want to learn about the company as a new CMO, share an office with the CFOBrought to you by Mekanism.
Released:
Feb 6, 2023
Format:
Podcast episode
Titles in the series (83)
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