We all know that success doesn’t happen overnight, and obviously, you can’t build a big brand like Google or McDonald's after one campaign. However, we as marketers tend to fall victim to shiny objects syndrome.   
We like to try anything new, we love adding advanced techniques to our campaigns, but in our endless quest for the magic pill that will take our businesses through the roof, we tend to overlook the basics.   
Regardless of the size of your business, you need to understand the fundamentals of marketing, take a step back, and consider what goals you're trying to achieve here and how you're going to achieve them.   
In this episode, we revisit a few things digital marketers should remember. We talk about three of the most common mistakes that we see business owners make and ways to avoid them.   
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If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast