15 min listen
598: Marketing Lessons From The Abercrombie & Fitch Comeback
598: Marketing Lessons From The Abercrombie & Fitch Comeback
ratings:
Length:
26 minutes
Released:
Jan 9, 2024
Format:
Podcast episode
Description
In today's episode, we’re going to have some fun by diving into Abercrombie and Fitch's incredible comeback story. From its early 2000s glory to a decline and recent resurgence, the brand's journey is a lesson in adaptability and rebranding. I talk about how they shifted their ideal customer, revamped messaging, and embraced change, leading to a 20% sales jump in 2023. Join me as we explore the transformation of this iconic brand and the importance of deep customer understanding, strategic pivots, and staying adaptable.
Released:
Jan 9, 2024
Format:
Podcast episode
Titles in the series (100)
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