Creating a tech device specifically designed for older adults might seem like a tough sell. But having the right approach and a great spokesperson makes all the difference. This week, I’m speaking with Dan Josebachvili. He’s the Founder and CEO of Silvertree, which makes a safety wearable for older adults. Dan was part of the founding team at Urban Escapes, an adventure-travel company which was eventually acquired by LivingSocial. After that, he spent a few years developing strategic partnerships for ad-tech giant, Epsilon, got a graduate degree, and worked with ZX Ventures, the venture capital arm of Anheuser-Busch, where he led the deal on the acquisition of Cutwater Spirits.In this episode you’ll learn: The key to marketing a tech device to an often tech-averse demographicThe opportunities for growth within the Boomer Plus generation and how disruptive innovation makes it possibleDon’t settle for what you have. The journey is never over and Dan has a great mantra to help us keep it in mind. Brought to you by Mekanism.