Today's episode is with an old friend of mine in the digital space, Cynthia Johnson. Cynthia Johnson is a global entrepreneur, marketing professional, author, and keynote speaker. She is Co-Founder at Bell +Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine's Fastest Growing Private Companies in 2015. In July 2015 RankLab was acquired by American Addiction Centers. She is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives.  Cynthia has been a keynote speaker for companies and events such as Alibaba Group in China, World Government Summit in Dubai, Global Ventures Summit in Indonesia and Mexico, and Web Summit in Lisbon, among others. She has been involved in influencer and marketing campaigns for PayPal, Joseph Carr Wines, and several other leading brands.  Cynthia was listed as top personal branding experts in 2017 by Entrepreneur, top 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by Guardian. She is a contributing columnist to Entrepreneur and has had work published in Forbes, TIME, and several other industry-specific and top-tier publications.We discuss her first book Platform and the science and art of personal branding in this interview.Resources Mentioned In The EpisodeBook: https://www.amazon.com/gp/product/0399581375/Website: https://www.cynthialive.com/Twitter: https://twitter.com/CynthiaLIVE
 See acast.com/privacy for privacy and opt-out information.