Building an online presence across multiple platforms is an important part of growing a brand on social media, but one word you need to keep in mind going into 2022 is balance. Balance is actually our word of the year for 2022, so it’s definitely on our minds when making decisions for our business and social media strategy. Some brands choose one social media platform and go all in, while others try to be on every platform. But honestly, neither route will give you the results that a well-balanced strategy can provide.Today, we are going to dive into choosing the proper platforms, how to create a cohesive strategy on all platforms, and the tools you need to balance it all! Let’s get into it!