25 min listen
5 Gen Z Myths Busted ft. Imagen Insights
5 Gen Z Myths Busted ft. Imagen Insights
ratings:
Length:
45 minutes
Released:
Aug 17, 2022
Format:
Podcast episode
Description
With new motivations and behaviours driving their purchasing decisions (and a lucrative price tag on their head), marketers are obviously keen to get Gen Z on board. But how can they hope to do that when nearly 60% say they’re not confident they even understand them?
As uncertainty grows, myths begin to circulate and they’re steering marketers in the wrong direction.
Joined by Cat Agostinho and Jay Richards, co-founders of Imagen Insights, one of the biggest agencies in Gen Z intelligence, we’re busting five of the most pervasive myths surrounding this new audience.
Tune in to learn:
How brands can avoid the cringe factor on TikTok
What the future has in store for fast fashion
Who brands should learn from when it comes to Gen Z strategy
As uncertainty grows, myths begin to circulate and they’re steering marketers in the wrong direction.
Joined by Cat Agostinho and Jay Richards, co-founders of Imagen Insights, one of the biggest agencies in Gen Z intelligence, we’re busting five of the most pervasive myths surrounding this new audience.
Tune in to learn:
How brands can avoid the cringe factor on TikTok
What the future has in store for fast fashion
Who brands should learn from when it comes to Gen Z strategy
Released:
Aug 17, 2022
Format:
Podcast episode
Titles in the series (100)
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