Gen Z is on the rise in the mobile banking sector, set to represent a significant portion of global income by 2030. However, a staggering 90% of marketing efforts targeted at Gen Z are ineffective, leading to wasted resources and missed opportunities for financial brands.

Financial institutions are struggling to connect, and their outdated methods are failing to capture the attention and trust of this crucial demographic.

Harrison Hochman, Co-founder and CEO at Sparrow, the world's most powerful student loan search engine, joins the show to discuss the biggest Gen Z growth opportunities for financial brands. Those that adapt and meet Gen Z where they are will be better positioned for future growth.

Join us as we discuss:

-Challenges in implementing "help first, sell second" approach in financial institutions. (6:22)

-Addressing Gen Z's financial challenges through collaborations. (18:40)

-Financial coaching for Gen Z. (29:45)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.