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Prosperity Through Purpose | TikTok

Prosperity Through Purpose | TikTok

FromThe CMO Podcast


Prosperity Through Purpose | TikTok

FromThe CMO Podcast

ratings:
Length:
40 minutes
Released:
Mar 1, 2021
Format:
Podcast episode

Description

In this episode of, Prosperity Through Purpose, Jim is taking a critical look at Ad Age's Marketer of 2020, TikTok! This social media platform is in more than 150 countries and has over 100 million active users in the US alone. But can they capitalize on their momentum? Joining Jim to analyze TikTok is Sam Avivi a growth consultant for The Jim Stengel Company, and Joah Santos the CMO at BERA Brand Management. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com
Released:
Mar 1, 2021
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.