Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. AbstractThis week on Making Data Simple, our guest is Aarti Cherian, Program Director for IBM's Cloud Pak for Data and Watson Data Science Marketing. Aarti discusses key marketing tactics that are currently leveraged by teams at IBM. Connect with AartiLinkedInTwitterShow Notes3:01 - Check out this article on marketing techniques for tech companies. 14:41 - Not sure what B to B means? Find out here.21:24 - Learn more about IBM Cloud Pak for Data here.21:28 - Learn more about IBM Cloud Pak for Data System here.Connect with the TeamProducer Liam Seston - LinkedIn.Producer Lana Cosic - LinkedIn.Producer Meighann Helene - LinkedIn. Producer Mark Simmonds - LinkedIn. Host Al Martin - LinkedIn and Twitter.