Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. AbstractThis week, our guest is Debra Jenson, director of digital technical engagement for IBM Hybrid Cloud. Host Al Martin and Debra discuss churn rates, client retention, buying methods and more. How do you acquire and keep clients in such a competitive market? Get all the details in this episode ofMaking Data Simple.Connect with DebLinkedInTwitterShow Notes06:54 - Checkout this article on the role of the user experience in product development. 11:51 - Try before you buy is reshaping how we purchase products.20:38 - Checkout IBM's demos here. Connect with the TeamProducer Liam Seston - LinkedIn.Producer Lana Cosic - LinkedIn.Producer Meighann Helene - LinkedIn. Host Al Martin - LinkedIn and Twitter.