Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. AbstractOur guest this week is Scott Hebner, VP and CMO for IBM Data and AI. This episode revolves around the marketing industry and tactics employed by those in the field. Scott walks us through his perspectives and insights.Connect with ScottLinkedInTwitterShow Notes03:38 - Unsure what the cloud business is all about? Take a look at IBM's complete guide here.11:30 - Click here to learn about data silos and why they will harm your business. 13:36 - Learn about how big data and AI work together in this article.28:44 - Find out more about data lakes and data swamps here.Connect with the TeamProducer Liam Seston - LinkedIn.Producer Lana Cosic - LinkedIn.Producer Meighann Helene - LinkedIn. Producer Mark Simmonds - LinkedIn. Host Al Martin - LinkedIn and Twitter.