30 min listen
The New Identity Data Landscape -- Kristina Prokop // Eyeota
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
The New Identity Data Landscape -- Kristina Prokop // Eyeota
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
12 minutes
Released:
Jan 27, 2024
Format:
Podcast episode
Description
Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses. For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices will become even more critical. Today, Kristina discusses the new identity data landscape. Show NotesConnect With:Kristina Prokop: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 27, 2024
Format:
Podcast episode
Titles in the series (100)
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