24 min listen
What CMOs Should Consider When Choosing a CDP -- Lynne Capozzi // Acquia
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
What CMOs Should Consider When Choosing a CDP -- Lynne Capozzi // Acquia
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
16 minutes
Released:
Feb 25, 2023
Format:
Podcast episode
Description
Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 25, 2023
Format:
Podcast episode
Titles in the series (100)
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