20 min listen
Avoiding The 3rd Party Cookie Graveyard -- Quimby Melton // Confection
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Avoiding The 3rd Party Cookie Graveyard -- Quimby Melton // Confection
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
23 minutes
Released:
Nov 25, 2021
Format:
Podcast episode
Description
Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digital marketing. For the longest time, marketers have used third-party cookies to improve user experience and better target their audience. With third-party cookies on the way out, Quimby discusses how to avoid the third-party graveyard. Show NotesConnect With: Quimby Melton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 25, 2021
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth